Resources: External Contractor, Project Lead PRBP
Stage: Notice of Professional Service Contract
Immediate Items:
Key Aspects:
1. Strategic Communication Planning: The Smart Island team recognizes the importance of conveying a cohesive and easily understandable narrative to the public. To achieve this, a strategic communications plan has been created to outline key phases, activities, and milestones of the Puerto Rico Broadband Program. This plan serves as a compass to steer the communication efforts effectively.
2. Inclusive Content Creation: The heart of the communication plan lies in its informative content. The contracted agencies are entrusted with the responsibility of generating content that elucidates the complexities of the program. This content delves into the processes and deliverables, enabling stakeholders to gain a comprehensive understanding of the program's objectives and impact.
3. Educational Material Design: Recognizing the significance of education in driving acceptance and enthusiasm, the Smart Island team is committed to crafting educational materials. These materials will not only serve as valuable resources for events and presentations but will also be accessible on the smartisland.pr.gov platform. By making education easily accessible, the program seeks to empower citizens with knowledge about the program's progress and its implications for the island's future.
4. Short-Term and Long-Term Focus: The communication plan distinguishes between short- and long-term communication objectives. In the short term, the focus is on creating awareness and understanding among the public and stakeholders. In the long term, the plan aims to sustain engagement and foster a sense of ownership within the community as the program advances through its phases.
5. Platform Integration: The smartisland.pr.gov website serves as a central hub for accessing program-related information. Beyond being a repository of information, the platform is designed to facilitate seamless interaction between the program and its constituents. This integration ensures that stakeholders can assess updates, resources, and engage with the program's activities effortlessly.
6. Collaboration with Contracted Agencies: The contracted agencies play a pivotal role in executing the communication plan. With expertise in communication and content creation, they act as conduits for translating the program's technicalities into relatable and accessible information. Their collaboration ensures that the program's nuances are effectively communicated to a broad audience.
